Technology providers are confronted by unique challenges in the market and the commercialisation of their products. We specialise in providing tailored advice to meet these challenges and to deliver cost-effective solutions for matters relating to technology, the internet and intellectual property law, including:

• Software licensing and distribution agreements
• Outsourcing agreements
• Sale/acquisition of business agreements
• Website hosting and development agreements
• Intellectual property issues
• Software infringement issues.

Commercialisation strategy

Generally, a commercialisation strategy will involve the steps and processes required to get your brand into the market, while ensuring protection of your idea and preventing its exploitation by potential competitors. We work with clients and creators to implement a commercialisation strategy tailored to your unique products or services and the proposed business operations. Some of the steps in a commercialisation strategy might involve:

• Advising and setting up the most appropriate structure through which to operate your business, whether that be as an individual proprietor, through a partnership, joint venture arrangement, company or trust.
• Carrying out due diligence and implementing strategies to manage and mitigate risk.
• Identifying the various IP components capable of protection and working with you to ensure that all relevant applications to achieve protection are filed, such as registration of a trade mark or patent.
• Advising on various other ways to protect your brand such as registering business names and domain names.
• Negotiating various commercial agreements required for developing and implementing your idea such as licencing agreements, joint venture agreements, manufacturing agreements, marketing agreements, distribution agreements, and confidentiality agreements.

If you need any assistance, contact [email protected] or call 0488 086 006 for expert legal advice.